Without good business performance, a business can hardly survive. Taking into account the human and financial resources available, commercial performance is the ability to generate turnover.
In order to measure it in a relevant way, we rely on performance indicators. You may have already heard the concept of KPIs (Key Performance Indicators). Collecting these figures makes it possible to determine if an action is profitable in relation to a commercial objective. We can then adjust our missions to make them more efficient.
Now that we know why we are measuring this commercial performance, it is a question of how to do it.
The most common method is the use of a CRM. Thanks to these integrated dashboards in companies, you can clearly see the indicators you want to monitor.
These visual tools allow you to quickly highlight the strengths and weaknesses of your business. You can then communicate about the positive aspects. And internally, you can work on the aspects that need to be improved.
In addition, CRM is a daily ally. It does not only allow you to track KPIs. It also helps with the organization of daily tasks. CRM allows you to centralize your data and that of your customers in order to better manage their management.
The platform we recommend: Hubspot, a customer platform that provides the software, integrations, and resources needed to connect marketing and sales teams.
At first glance, you could say that these performance indicators are only used to collect numerical data. In reality, thanks to KPIs, we can both analysing performance in a quantitative way (turnover, leads generated...) and Qualitatively (Customer loyalty, satisfaction...).
For commercial performance, everything does not depend on your salespeople. So you have to know how to take a step back, and assess the context in which they evolve. This allows them to have a better vision of the quality of their work.
The most important qualitative performance indicators:
The numbers seldom lie. These performance indicators will allow you to draw a concrete and objective opinion. The idea is to observe them over several months or several years to observe their evolution.
The most important quantitative performance indicators:
In order to make these figures more meaningful, the best solution is to express them in the form of rates. It is the best way to observe changes over time. It also gives more depth to the data processed since it is given more context. In short, rates are the optimal form for tracking your KPIs.
The most important rates:
To calculate it, nothing could be simpler → Number of sales x 100/ Number of appointments.
To calculate it → Number of appointments x 100/ Number of prospects
It is rarely necessary to monitor all performance indicators. It is therefore necessary to make a choice among all these KPIs. The only way to decide is to set clear business goals. Once they are defined, you can determine which numbers to track and analyze.
This choice is crucial since it is it that will give direction to your strategy. If you focus on performance indicators that are not relevant, you will have lost a lot of time.
On the other hand, if you select the right KPIs, and analyze them seriously, the commercial performance of your company will be greatly improved.
WEMET allows you to track your business card statistics. You can thus have access to a multitude of information that helps you assess your commercial performance.
You can find various data such as the number of profile scans, total contact details exchanged or even the most used widget.
This information is available in a completely intuitive and customizable dashboard.
You can select the statistics that interest you and the time range that's right for you.
Whether you have one or manage several business cards, you can follow the evolution of statistics with the same precision.
Across your entire fleet of WeCards, you can observe the performance of the users you want.
Thus, you can keep an eye on the effectiveness of your employees and adapt your commercial strategy according to their results.
This is a feature that plays a strategic role in the use of WeCards. Performances allows you to have direct feedback on the effectiveness of your connected business cards. You can then adapt your strategy to get better results. You have control over all of your prospecting and have a major ally in converting your prospects into customers.
