Gather statistics on your business cards
Count the number of business cards dealt.
This may sound too simple, but this method can give you an initial idea of how effective your business cards are. Let's take a day at a trade show as an example. If you dealt a lot of business cards, you can consider it a success. A large number of people have access to your contact details.
However, this statistic is not reliable enough because it does not take into account the fact that your interlocutors are potentially not going to use the card. To obtain more accurate statistics, it is strongly recommended to equip yourself with an NFC connected business card, such as The WeCard.
Track the number of calls generated
Once you have distributed your business cards, the logical next step would be for your prospects to contact you again. In an ideal world, you get a 100% conversion rate. But let's be honest, that never happens.
So you can count the number of people who contacted you again following the distribution of your business card. You can then compare it to the total number of cards dealt, and this will give you your conversion rate.
It is a key indicator to understand the effectiveness of your business cards.
Use a QR code
If you have placed a QR Code on your business card, you can then get accurate data. In particular on the number of prospects who scanned it.
However, it is not a free service. To track the statistics of your QR codes, you generally have to spend at least about ten euros per month. This can even go up to €60 (cf. QRcode Generator)
The limits of paper business cards in measuring business efficiency
1. Data loss:
- “But where did I put my card??” : Losing business cards is common, leading to data loss and skewing statistics.
2. Lack of digital monitoring:
- Tedious manual harvesting: Manually entering data is time consuming and error-prone.
- Difficult CRM integration: Manual data is difficult to integrate with CRMs for comprehensive analysis.
3. Time-consuming updates:
- Long and repetitive process: Updating information on physical maps is a long and tedious process.
- Discouraging salespeople: The administrative burden can discourage sales teams.
4. Negative environmental impact:
- Pollution and waste: Printing paper business cards is polluting and generates significant waste (80% thrown away after one week).
- Incompatibility with CSR values: Does not meet social and environmental responsibility requirements.
5. Approximate measure of effectiveness:
- Inaccurate data: Difficult to obtain accurate and reliable measurements on the impact of business cards.
- More efficient alternatives: Digital tools exist to measure commercial efficiency more accurately.
The use of digital solutions, such as WeCard smart business card, offers a more efficient and more ecological alternative to monitor and analyze your performance.
Measuring the effectiveness of prospecting with the connected business card:
The connected business card is revolutionizing the measurement of the effectiveness of commercial prospecting.
Digitalization of data:
- No more tedious manual entry! The data collected via the connected business card is automatically digitized, ready to be analyzed.
- Instant updates: No need to update your information manually, the connected card does it for you!
Advanced statistics:
- Go beyond the simple number of cards dealt. Access detailed statistics on interactions with your maps and the pages viewed.
- Precise insights to refine your strategy. Identify the strengths and weaknesses of your prospecting, optimize your actions and maximize your results.
Improvement of the prospecting process:
- Save valuable time. Free your salespeople from administrative tasks and let them focus on selling.
- Smarter decisions. Make strategic decisions based on hard data, not rough estimates.
- A more efficient and more profitable prospecting process. Boost your business results by optimizing your approach.
In summary, the connected business card is an essential tool for measuring the effectiveness of commercial prospecting.
By opting for the WeCard solution, you benefit from a complete and intuitive solution for:
- Collect accurate and usable data.
- Analyze your performance in depth.
- Significantly improve your prospecting strategy.
