Customer cases
Connected business card for construction: how Vinci transforms its meetings?
The adoption of digital technology is redefining professional interactions, even in the most traditional sectors of construction and concessions.
The adoption of digital technology is redefining professional interactions, even in the most traditional sectors of construction and concessions.
Vinci, a leading player in construction and infrastructure, illustrates this transformation by integrating the connected business card into the daily operations of its sales teams and project management. This article analyzes how this technological transition meets the demands for mobility, responsiveness, and brand image specific to a large construction group.
The digitalization of communication tools represents a major evolution for groups like Vinci, where teams are spread across dozens of sites and construction projects, and where organizational charts are constantly changing due to internal mobility. The connected business card is not just a digital version of the paper format: it serves as a dynamic interface between the employee and their contact (client, subcontractor, tender partner), updated in real-time with every change in position, subsidiary, or direct line.
From a technical standpoint, WEMET equips its cards with a NFC chip of the latest generation and a dynamic QR code, ensuring universal compatibility with all smartphones on the market, both iOS and Android. This dual technology overcomes field constraints: on a construction site, at a project management meeting, or at a trade show, contact sharing works without the recipient needing to download an app.
For a multi-subsidiary group, this tool becomes a lever for brand consistency. It allows for the integration of contact details, affiliated subsidiary, expertise, and links to the group's achievements, thus structuring the initial level of the commercial relationship from the very first handshake on site.
Relying solely on paper business cards leads to measurable structural inefficiencies, which are particularly detrimental for a group the size of Vinci. Industry statistics indicate that nearly 88% of paper business cards distributed are thrown away or lost within a week, without ever being recorded in a database. For sales teams and site managers who frequently attend tender meetings and construction site meetings, this represents a significant loss of opportunities.
Post-meeting processing is also time-consuming: manually entering a paper card into a CRM takes an average of 2 to 3 minutes per contact, with an estimated data entry error rate of about 8%, which compromises follow-up capabilities on tender projects where every contact matters. For a multi-site group like Vinci, a specific problem arises: the management of obsolete cards due to frequent internal mobility, which leads to continuous reprinting waste and the risk of transmitting incorrect contact details to partners or clients.
In a construction industry undergoing a complete digital transformation, the image projected in the field is a differentiating factor against competitors and clients. First impressions are formed in seconds, and the tool used to exchange contact information directly contributes to this. A sales team or project management using a connected solution demonstrates its ability to embrace the sector's modernization, a signal appreciated by contracting authorities themselves engaged in their own digital transformation.
Professional presence is no longer limited to physical meetings on construction sites or at trade shows : it extends into the group's digital ecosystem. The connected card instantly directs the interlocutor to the group's achievements, certifications, and references, strengthening credibility from the very first contact.
For a group the size of Vinci, any new communication tool must meet strict data security and group-wide IT governance requirements. Professional solutions like WEMET ensure data sovereignty: information hosted on secure servers, encrypted transfer via NFC or QR code. Each employee retains control over the data they share and can remotely deactivate their card in case of loss, a feature impossible with paper format, and an important point of vigilance for IT teams in a context of managing several thousand employees.
Vinci operates in an environment where sales teams and project management are spread across numerous sites, construction sites, and subsidiaries, with frequent internal mobility. The high volume of interactions during tender phases and construction site meetings requires frequent contact exchanges within very short timeframes, often in field conditions that are not conducive to paper format (occupied hands, outdoor environment, damaged or forgotten cards).
The identified need was twofold: to streamline contact information exchange in the field, whatever the conditions, and centralize card updates across the group to support internal mobility without waste or communication breakdown. The ability to convey a consistent modern image across the group's various subsidiaries was also a decisive factor.
To meet these requirements, the relevant teams deployed WEMET connected cards. The solution's strength lies in its ease of use: instant, contactless sharing, with no app required on the recipient's end.
The instructions are designed for quick field use:
This lack of technological barrier ensures a very high acceptance rate during exchanges, even in demanding field conditions.
The deployment of this technology yields quantifiable results for sales and project teams.
Efficiency translates into significant time savings in the field and better qualification of tender contacts. Centralized card management supports internal mobility without delay or waste. The ecological aspect (zero paper waste) also reinforces consistency with the group's CSR commitments.
The true power of the connected card lies in its ability to transform a construction site or trade show meeting into actionable data for business development. WEMET offers lead tracking tools and CRM integration that automate post-meeting management: collected contacts are centralized in a dashboard (the Wemet Manager), exportable in CSV/Excel to the group's CRMs.
Key features include:
The connected card acts as an entry point to a controlled digital environment, branded with the group's colors. By scanning the card, the contact can view the group's achievements, certifications, and references, providing direct access that strengthens credibility from the very first meeting — whether on a construction site, during a tender presentation, or at a professional trade show in the sector.
Vinci's example illustrates how the connected business card goes beyond a mere technological gadget to become a lever for commercial performance and brand consistency across a large group. By solving internal mobility management issues, automating contact integration into CRMs, and modernizing the on-site image, this tool addresses the concrete challenges of networking in the construction industry.
WEMET currently supports over 20,000 companies in their professional digitalization. By choosing a robust, secure, and French-made solution, large construction groups invest in a tool that simplifies multi-site management while enhancing their image, transforming every construction site meeting into a lasting opportunity.
WEMET est la référence française de la carte de visite connectée. Fondée à Toulouse en 2020 par Samuel Dassa, l'entreprise est née d'un constat simple : les cartes papier ne sont plus adaptées au monde professionnel actuel. Aujourd'hui, WEMET équipe plus de 20 000 entreprises et 200 000 utilisateurs en France, avec des références comme Accor, Total et LVMH. Toutes les cartes sont fabriquées en France, dans les locaux toulousains de l'équipe, à partir de matériaux écoresponsables — PVC recyclé ou bois upcyclé. Demander une démonstration →
