CSR
Like origami, this is another folding art that comes directly from Japan. Here it is a question of using fabric to wrap gifts. This way we avoid using paper that is bound to be torn and thrown away. And at WEMET, the paper economy necessarily speaks to us.
This ancient technique was invented in the Land of the Rising Sun 1,200 years ago now.
The term”Furoshiki” refers to all methods of folding or knotting fabric. It could be translated as “Bath mat.”
Traditionally, the piece of fabric was placed on the floor to pack clothes before going to the public baths.
But if you go even further back in time, the Furoshiki was practiced by the Japanese nobility. They used it to pack their most valuable items.
Even though it is historically rectangular, the Furoshiki is nowadays rather square, which allows more adaptability.
The technique is also very fast and very easy to learn. In 4 steps the gift is packaged and presented in a very elegant way.
You can follow the steps described in this video
Every year 20,000 tons of gift wrapping paper end up in the trash. Our world is becoming more and more sensitive to environmental issues.
Businesses are paying attention to CSR issues, it is therefore necessary to find viable alternatives.
This is the case with Furoshiki. The fabric is infinitely reusable, so there's no more waste. Enough to give a gift to the planet and to your employees at the same time.
Imagine how your employees would react if they received a gift wrapped in a carefully folded fabric. It definitely makes the moment more special. They would feel the efforts the company is trying to make to value the work of its employees.
In addition, thanks to the numerous printing techniques on fabric, the Furoshiki Remain totally customizable. Thus, it can easily be put in the colors of your company.
In Japan the technique is very widespread and put forward. So much so that the Ministry of the Environment was interested in it. He has put online a complete guide to the various folding techniques possible with Furoshiki.
Corporate gift packaging is far from being the only possibility offered by these pieces of fabric. In particular, we find a guide to creating a bag, a padded package or even round objects.
Customs tend to become more and more eco-responsible. And Christmas is no exception to these changes in habits.
We can see it with these ancestral practices that are making a rapid comeback. Businesses are looking for greener practices. This includes everything from the packaging to the gifts themselves. Indeed, we are currently witnessing the rise of responsible gifts.
For example, we can find objects designed from recyclable materials. Like recycled plastic bottles or clothing made from eco-responsible fabrics.
There are even employee gifts that are useful and responsible. This is particularly the case for connected business cards.
They are useful on a daily basis for networking employees. And at the same time, they make it possible to make considerable savings in paper.
