Groupama digitizes its customer interactions with WEMET NFC solutions

Modernizing in-branch interactions while reducing paper

In a context where customer expectations are rapidly evolving, Groupama wanted to modernize in-branch interactions while maintaining the proximity that is the strength of its network.

The objective was clear: streamline interactions between advisors and clients, simplify access to useful information, and offer a more modern and digital experience from the very first contact.

To support this transformation, Groupama chose to deploy WEMET NFC solutions across its sales network and in several branch reception areas.

Today, advisors daily use their connected business cards during:

• client appointments,
• sales events,
• in-branch interactions,
• professional and partnership events.

With a simple NFC scan or QR code, customers instantly access:

• the advisor's contact details,
• the Groupama website,
• social media,
• useful brochures and content,
• or quick contact methods.

In parallel, NFC plaques have been installed directly on the desks of personal market advisors to facilitate Google review submissions and encourage digital interactions directly in the branch.

A smoother experience for customers… and for teams

Before the implementation of NFC cards, interactions primarily relied on traditional paper materials. As in many branch networks, this involved regular printing, more complex updates, and sometimes a loss of information for the client.

With WEMET connected cards, interactions become instant and much smoother.

Customers no longer need to keep a paper card or manually re-enter contact details: all information is immediately accessible from their smartphone. This simplicity significantly enhances the customer experience, especially during appointments or quick in-branch interactions.

For employees, the WEMET platform also allows for centralized management of commercial materials and real-time information updates without having to reprint cards. This flexibility saves significant time for teams and ensures consistency of information shared across the network.

A more modern and innovative image in branches

Beyond practicality, NFC cards and plaques also help modernize the image of Groupama branches.

Digital materials provide a more premium and innovative experience during customer interactions, while remaining simple to use.

Initial internal feedback has been very positive, particularly regarding the aesthetics of the materials and the modernity they bring to daily interactions.

"NFC cards and plaques allow us to project a more modern and digital image in our branches, while maintaining proximity with our customers. Teams also appreciate the daily practicality of the platform."
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— Ingrid Robert - Commercial and Digital Communication Project Manager at Groupama

This modernization also helps strengthen the consistency between the physical image of the branches and customers' new digital habits.

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An approach aligned with CSR challenges

This project also aligns with a more responsible and sustainable approach.

By limiting recurring paper card printing and centralizing updates to commercial materials, Groupama is gradually reducing its reliance on traditional printed media.

NFC cards notably allow for:

• avoiding reprinting when contact details change,
• centralizing digital content,
• reducing waste from obsolete old cards,
• and supporting the digital transition of branches.

NFC plaques installed on desks also contribute to this approach by digitizing certain customer interactions without adding new printed materials.

This approach allows Groupama to combine innovation, practicality, and CSR commitment within a single system.

Enhanced digital interactions thanks to NFC plaques

The installation of NFC plaques in branches also addresses an important challenge: simplifying digital interactions with customers after an appointment or in-branch exchange.

With a simple scan, visitors can directly access the branch's Google review page in seconds, without manual searching or additional friction.

This ease of use naturally encourages action.

The Groupama Olivet branch notably observed a 42% increase in positive reviews thanks to the simplicity of submitting reviews via NFC plaques and the systematic solicitation of customers after each interaction.

Beyond Google reviews, these materials also help strengthen visitors' digital engagement and extend the customer experience beyond the physical appointment.

A new way to connect in branches

With NFC solutions WEMET, Groupama is evolving its customer interactions towards a smoother, more modern, and more connected experience.

This project illustrates a strong commitment: to maintain the human proximity inherent to the branch network while integrating digital tools capable of simplifying daily tasks for teams and improving the customer experience.

By combining connected business cards, NFC plaques, and centralized management of materials, Groupama is laying the groundwork for a more modern, responsive, and sustainable customer relationship.