In this market analysis, find out why 72% of professionals consider the quality of a card to be decisive, how the distribution of 2,000 cards can influence sales, and why 200,000 trees are still felled each year to produce paper cards.
The business card is above all a professional communication tool that socializes. One”Do you want my card?“allows you to establish a link with your interlocutor. For many, it is an icebreaker to start a discussion with a prospect.
It has a major role in your contact creation process since 72% of people rate the quality of your business card as a professional one, and 39% would go so far as not to do business with someone who has a “cheap” card.
Professionals today are well aware of the importance of business cards. According to a study conducted on business leaders, 57% say business cards are essential for promoting their products.
Business cards are and will always be effective. However, to reach satisfactory numbers, it is necessary to reach a high volume of cards dealt. At a time when climate change is at the heart of concerns, this raises many ecological problems.
Today the business card industry produces a colossal quantity of paper. Over a year, this represents 13,600 tons of paper spent on business cards. To produce these maps, on average, 200,000 trees must be cut down every year.
When you know that 80% of these cards are lost or thrown away after 4 days, and that this figure even rises to 95% after 7 days, you realize the urgency of changing the model. (source: 20 minutes)
What's more, 54% of consumers say they want to take care when choosing business cards made from recycled materials. The solution for these eco-conscious professionals is undoubtedly the NFC business card.
To respond to these environmental problems, new concepts have emerged. This is the case of the digital business card. By using the Contactless technology, these cards, for the most part produced from recycled materials (wood, PVC, etc.), make it possible to reduce excessive paper consumption. Each professional then has a unique card, reusable endlessly, and modifiable at will.
NFC technology allows you to enter your contact details into the customer's phone in a simple contact. Nothing obliges you to limit yourself to the phone number, you can also share your website, your networks and even important information about your business.
This is an advantage for meeting but also for following up with customers. You can collect a large amount of data that will allow you to optimize your processes.
La smart business card is a good way to quickly (and easily) provide information. With a “wow” effect as a bonus, which will allow you to be an impact during this exchange.
A physical business card is still the most effective method for quickly giving contact details, but only if your interlocutor has taken care to process it. Because we know it: very few people process recovered business cards.
The originality and elegance of your card allows you to adopt a leading position in your sector of activity.
Did you know that 72% of people rate the quality of your business card as a professional one, and 39% would go so far as not to do business with someone who has a “cheap” card?
We realize that the business card is not just a container for your professional data, but it is also a representative of your company: its identity.
WEMET est une worktech toulousaine qui vise à révolutionner les échanges professionnels. En 2020, son cofondateur Samuel Dassa part d’un constat :
les cartes de visite papiers ne sont pas pratiques et plus adaptées au monde du travail actuel.
Ainsi, est née la carte de visite connectée : la WeCard. Grâce à la technologie NFC, que l’on retrouve dans le paiement sans contact par exemple, elle vous permet d’échanger un large panel d’informations. La valeur clé chez WEMET c’est l’expérience utilisateur. Il était donc important pour nous de faire évoluer notre produit en innovant au quotidien mais également de vous garantir un produit qui évolue avec et tout au long de vos projets professionnels.
Première société à proposer la carte de visite connectée sur le marché français, WEMET compte aujourd’hui plus de 20 000 entreprises équipées, 200 000 utilisateurs de WeCards et plus de 10 collaborateurs.
