Marketing and sales
When starting a business, we tend to think that we can do without tools that sometimes represent a waste of time and money. However, some of them are essential. They sometimes even save time, and make it possible to reach new goals and thus generate benefits. However, these decisions are sometimes harder to make when it comes to a SME/VSE. Here are the 5 types of tools that will make your business take off.
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Although you are an SME, it is important to find a good organization and a good balance for your team. To do this, tools such as Trello or Monday can be used to establish a clear strategy, define tasks and deadlines, thus promoting effective collaboration within your team and the successful completion of your projects.
In addition, with this type of manager, you can directly proceed with the validation of your projects, which represents a saving of time. Integrating a project manager also allows you to pace your work.
Our favorite project management tools:
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When you start a business and launch your website, it is important to analyze the data on your website. Traffic, the number of clicks, the average visit time: all this is important for your business. Indeed, this allows you to first study the number of conversions you have made and thus to locate your business. You will therefore be able to measure your reputation and place yourself among keywords in order to increase your visibility.
It also makes it possible to improve your marketing strategy. By analyzing your results, you can then place yourself on search engines in order to create more attractiveness to your website, and subsequently to gain notoriety. Always in order to optimize your marketing strategy, some software allows you to analyze the market in order to obtain better results and more popularity.
Our favorite data analysis software:
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To boost your business, don't overlook the importance of mailing. It is an essential marketing technique for finding new customers. Fortunately, there are several tools like Hubspot, Mailchimp, and Sendinblue that go far beyond simple prospecting. They also allow you to collect valuable information to improve your work. By using these tools, you can improve your communication, make yourself known and create lasting relationships with your prospects, which will boost the growth of your company.
E-mailing is just as important in communication for a startup, offering numerous advantages. It makes it possible to establish and maintain a direct link with potential customers, thus promoting engagement and loyalty. It also allows you to disseminate key information about your company's products, promotions and events, thus generating traffic and increasing visibility. Thanks to a targeted approach, mailing also makes it possible to personalize messages according to the interests and specific needs of each recipient, thus strengthening the impact and relevance of communications. Finally, the monitoring and analysis of e-mailing campaigns make it possible to measure the effectiveness of its communication, to identify trends and to adjust its strategy accordingly, thus promoting the growth and success of the company.
Our favorite email software:
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Sometimes overlooked, communication and marketing tools are essential within a company. It is important that your business has visibility, but not only that. Your identity must be well defined, your customers or prospects must recognize you.
First, it is essential to establish a graphic charter to define your identity. In order to carry out this one, you can use a communication agency or, if you do this internally, use adapted tools such as the Adobe suite for example.
It is important to communicate around your values and that these are reflected through your charter, for example on your website, or your business cards. In order to promote it, social networks are your best allies. They make it possible to reach a new target and to acquire notoriety. Thanks to the recovery of encrypted data, you will be able to analyze your community and its activity to find new areas of engagement.
Our favorite communication tools:
Subsequently, and always in order to convey your values, you can use this charter under various products: flyers for example or business cards. The business card simplifies exchanges and allows you to exchange, create your network and especially to leave your information to a potential customer, prospect.
You can possibly combine the two by opting for connected business cards : include your flyer or commercial brochure directly in your professional profile. By opting for the digital business card, you have complete personalization. The support or the design: your business card will never have looked so good on you.
“The contactless business card really allows complete personalization, unlike a traditional business card. The choice of support, colors or information is entirely modifiable and we can adapt it to our charter and our values. In addition, thanks to NFC, we no longer need to order them every month: a single gesture and our interlocutor has access to all our information. “
In addition, it is also a choice that is part of a CSR trend. Indeed, unlike a paper business card, it meets ecological challenges, because it is unique and made using recycled materials.
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In order to effectively manage your customer relationships, CRM is a recommended tool. Thanks to it, all your information will be centralized, which allows you and your team to access each file, but also a precise follow-up for each of them. The use of a CRM makes it possible to streamline internal collaboration, but also to analyze data. CRMs, such as Hubspot or Salesforce for example, offer several functionalities that allow you to analyze the opening rate and the number of responses and therefore allow you to make a decision based on the expected results.
By integrating The NFC business card in your communication strategy, this also allows you to access our CRM. Collect the contact details of the people you meet in a few seconds, find them in your space WeConnect and export them to your CRM.
Compatible with all phones, the smart business card makes it possible to provide more efficient and, above all, more precise work. Your prospecting will thus be more fruitful and your exchanges fluid, precise follow-up, and we are not the only ones to think so:
”As the CEO of an SME, I am extremely satisfied with the use of the WEConnect CRM. Digital business card technology is fully integrated into our business development strategy.
Thanks to the platform, we now have a complete overview of all our interactions with our contacts. We can easily access their contact information, exchange history, and other relevant information. This allows us to adopt a personalized and targeted approach during our next interactions, thus strengthening our customer relationship.
Another key advantage is the ability to export data to our preferred Hubspot CRM. This allows us to centralize all data and take advantage of the advanced functionalities of our existing CRM tools.”
Our favorite CRMs:
In conclusion, the use of tools within your company allows your teams a certain organization, but above all to gain in efficiency. By automating certain tasks, it saves time and thus increases productivity.
Opting for effective tools also makes it possible to provide a more complete job. Favor sometimes 2-in-1 tools : for example, NFC business cards to classic business cards that allow you to both exchange, reflect your identity and especially to provide prospecting work later thanks to its integrated CRM.
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Thanks to the WeCard, exchanging has never been so easy. WEMET was created in 2020 with the aim of revolutionizing professional exchanges. That's why the WeCard was born: a contactless business card that works thanks to NFC technology. Available on a support Recycled PVC (white, black) or in upcycled wood, the connected business card is a work tool that follows you in your professional career. Fully customizable, its content can be modified free of charge and instantly. No need to reprint business cards every month.
By choosing a connected business card like the WeCard, your exchanges will no longer be limited to telephone numbers. You have a 100% customizable interface that allows you to share PDF documents, links to your social networks, your online calendar or even your portfolio.
Finally, in turn, retrieve the contact details of the people you met. With WEConnect, you will find all this information on an interface and you can export it as.csv to your favorite CRM.
