Marketing and sales

Top 10 best uses of NFC plates at the point of sale

NFC plates represent a unique opportunity to transform the customer experience into a point of sale, while strengthening your online visibility through Google reviews and direct interactions. Whether you are a restaurant owner, retailer or showroom owner, these plaques are valuable allies in modernizing your marketing strategy.

The plates NFC (Near Field Communication) have become essential tools for businesses wishing to improve the customer experience, boost their online visibility and optimize their communication. They offer a fast and contactless way to share information, encourage customer reviews, and create in-store interactions.

Why use NFC plates at the point of sale?

NFC plates are becoming more and more popular for their simplicity and effectiveness. They allow customers to scan a simple tag to access important information, leave a Google review, or even trigger marketing actions in seconds. Here are the main benefits:

  • Ease of use: A simple scan is all it takes to access the information.
  • Fast and smooth interaction: No need to download an app.
  • Optimizing the customer experience: Real-time information and simplified engagement.
  • Reduction of the ecological footprint: Less paper, more digital.

Top 10 best uses of NFC plates at the point of sale

1. NFC plate for Google reviews

Allow your customers to leave a Google review in an instant, strengthening your online reputation and improving your local SEO. An NFC “Google Reviews” plate is ideal for encouraging satisfied customers to share their experience and boost your visibility on local searches.

Ideal for: Local shops, restaurants, hairdressers, beauty salons

2. NFC plate for Instagram

Make it easy to subscribe to your Instagram account with a single tap. These plaques are perfect for increasing your community, sharing photos of your products or events, and creating online interactions directly from your point of sale.

Ideal for: Shops, beauty salons, cafes, event spaces.

3. NFC plate for menus/restaurant cards

In restaurants and cafes, these plates allow access to digital menus, reducing printing costs and the carbon footprint. They can also be used to present wine lists or seasonal menus.

Ideal for: Restaurants, cafes, bars, hotels.

4. NFC plate for Doctolib

Ideal for health professionals, these plates allow appointments to be made in a few seconds via Doctolib, simplifying the patient experience and reducing telephone calls.

Ideal for: Doctors, dentists, physiotherapists, osteopaths.

5. NFC plate for Trustpilot

Encourage your customers to leave a review on Trustpilot, a leading platform for evaluating customer satisfaction. Great for building the trust of new customers and improving your online reputation.

Ideal for: Online businesses, service businesses, catering professionals.

6. NFC plate for simplified WiFi

Provide fast, frictionless Wi-Fi access by allowing visitors to connect with a tap, without having to enter complex passwords. Ideal for improving the customer experience in cafes, hotels and coworking spaces.

Ideal for: Cafes, hotels, coworking spaces, tea rooms.

7. NFC plate for downloading applications

Redirect your customers directly to the App Store or Google Play to download your application in one scan. Perfect for businesses that have developed their own application to build customer loyalty.

Ideal for: Startups, online stores, restaurants with loyalty programs.

8. NFC plate for making an appointment

Simplify appointment booking with a direct link to your online agenda or platforms like Calendly. Ideal for hair salons, doctor's offices or gyms.

Ideal for: Hair salons, medical offices, personal coaches, gyms.

9. NFC plate for Tripadvisor

Encourage your customers to share their experience on Tripadvisor, which is essential for hotels, restaurants and tourist activities. This can dramatically improve your online reputation and attract new customers.

Ideal for: Hotels, restaurants, theme parks, travel agencies.

10. 100% personalized NFC plates

If you have specific needs, opt for a 100% personalized NFC plate, custom designed to fit your brand and marketing strategy. You choose the design and the link to which you want your plate to refer.

How do you choose the right NFC tag for your business?

When choosing your NFC plate, several criteria must be taken into account to ensure successful integration into your point of sale:

  • Optimal size : In general, a size of 10x10 cm is recommended to ensure good visibility while remaining discreet. This size also makes it easy to place the plate on a counter, table or at the entrance of the store.
  • Materials : The plates can be made of recycled PVC or upcycled wood depending on the brand image and the installation environment.
  • Print type : Opt for UV printing for better resistance to wear, sunlight and scratches. Some plates can also be engraved for a more premium look.
  • Personalization : Make sure that the plate can be fully personalized with your logo, graphic charter and message to reinforce your brand image.
  • Strength and durability : Opt for plates that are weatherproof if installed outside, and easy to clean if used in environments such as restaurants or hair salons.