Marketing and sales
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What are the functionalities of an NFC business card and how can they transform your professional exchanges?
Commercial prospecting is at the very heart of business expansion. This critical task can quickly become time consuming and demanding. Fortunately, innovation is continuing to transform the way salespeople approach their interactions with prospects. Among the most prominent tools in this transformation, the connected business card stands out as a revolutionary solution, capable of transforming your prospecting practices. In this article, we will see how commercial prospecting is evolving nowadays and how to revolutionize it in order to be effective and above all to have results.
Each salesperson has their own range of methods, ranging from the most conventional to the most innovative. Let's discover together the three main ways to prospect in 2023.
In recent years, this method is one of the most popular. Indeed, it initially relieves salespeople from phoning, but especially thanks to software, mailing can be automated. In addition, email allows you to have a personalized speech towards your lead and thus reach a maximum of targets.
More and more forgotten, the telephone remains the best way to prospect for a salesperson. It is a lever that allows you to contact your prospect quickly and effectively. In addition, telephone prospecting is not or is inexpensive.
Prospecting on social networks, and in particular Linkedin, allows you to go directly into contact with your target and therefore the real decision maker. However, this method can be controversial: using it too frequently and improperly used can have the opposite effect on prospects. On the other hand, having a recommendation before coming into contact is beneficial.
The business card is a salesperson's main tool. It allows you to exchange but above all to meet potential prospects. However, it has some limitations: that is why the business card connected in NFC is a good alternative.
So what is it and how does it work?
The connected business card works thanks to the NFC technology : a single gesture is enough to exchange your information.
Connected business cards are part of a CSR approach: limiting the overconsumption of paper but also promoting innovation within the company. The digital business card is a one-time purchase.
Unlike paper business cards, it guarantees a complete exchange. You can exchange your contact details (telephone number, email address, website...) and also PDF documents, links to your social networks or even your online calendar, and much more.
As you will have understood, thanks to business cards connected in NFC, you have a real interface that you can customize to your taste and modify according to your professional developments: it is a card that follows you throughout your career.
With the NFC business card, you can collect the contact details of your interlocutor in turn and thus export them to your CRM. Beyond the ecological advantage, the NFC business card has a practical aspect:
Connected business cards offer increased flexibility to personalize content and information shared with your prospects. You can adapt content based on events and encounters, providing a more relevant and targeted experience. This allows you to stand out by showing a precise understanding of the needs of your potential customers.
Integrating a connected business card demonstrates that your business is at the forefront of technology and is adopting modern approaches to facilitate business interactions. This strengthens your brand image and sets you apart from competitors who use more traditional methods.
By opting for a communication medium like this, you are creating an interactive and immersive experience for your interlocutor. By incorporating widgets such as presentations, videos, and links to your social networks, you create a lasting impression on your prospects. It helps you stand out and stay in their minds longer than conventional business cards.
The connected business card makes it quick and easy to share key information with prospects. It may include direct links to professional profiles, websites, presentations, or relevant documents. This makes communication easier by providing prospects with the resources they need to better understand your offer, without having to manually search for that information.
The instant integration of your contact details into the telephone of a prospect or a future customer has several advantages to facilitate the second appointment:
At WEMET, we have a lead generator. It thus allows you to find the contact details of your contacts on a platform and export them to your CRM (HubSpot, Salesforce, Pipedrive...).
This feature not only creates leads for you, but above all allows you to have precise follow-up according to the events and meetings carried out, in order to subsequently target your prospecting work.
WEMET est une worktech toulousaine qui vise à révolutionner les échanges professionnels. En 2020, son cofondateur Samuel Dassa part d’un constat :
les cartes de visite papiers ne sont pas pratiques et plus adaptées au monde du travail actuel.
Ainsi, est née la carte de visite connectée : la WeCard. Grâce à la technologie NFC, que l’on retrouve dans le paiement sans contact par exemple, elle vous permet d’échanger un large panel d’informations. La valeur clé chez WEMET c’est l’expérience utilisateur. Il était donc important pour nous de faire évoluer notre produit en innovant au quotidien mais également de vous garantir un produit qui évolue avec et tout au long de vos projets professionnels.
Première société à proposer la carte de visite connectée sur le marché français, WEMET compte aujourd’hui plus de 20 000 entreprises équipées, 200 000 utilisateurs de WeCards et plus de 10 collaborateurs.
