Marketing and sales

Back from a trade show with 50 business cards to sort?

Three days at a trade show, dozens of meetings, and upon returning: a pile of business cards cluttering the desk. Some unreadable, others already lost at the bottom of a bag.

Estelle Prieto

Post-trade show sales follow-up is often where the hottest leads end up cooling off simply because no one has the time to manually re-enter everything.

Here's how to quickly process the cards you already have and how to never experience this again at the next trade show.

Step 1: Scan what you already have

No need to manually re-enter each card. With a tool like ScanMaCarte, simply take a photo: the OCR automatically detects the name, company, phone, and email, and generates an exportable digital contact in seconds.

It's free for up to 10 cards, which is more than enough to catch up after a medium-sized trade show.

Step 2: The real problem isn't sorting, it's loss

Scanning after the fact is a patch. The real issue is that every trade show generates the same cycle: paper collection → manual sorting → re-entry → and a portion of cards that will never be processed, simply due to lack of time.

31% of business cards collected at a professional event are never utilized. Not due to lack of interest, but lack of process.

Step 3: What if your next leads went directly into your CRM?

That's exactly what the WeCard connected business card. Instead of handing out paper that your contact will have to scan or re-enter, you scan their contact directly via the WEMET app, synchronized in real-time with your CRM.

Here's how it works at the next trade show:

  • Your sales reps scan contacts directly, no cards to sort when you get back
  • Each lead automatically enters your sales pipeline
  • You know in real-time how many contacts your team generated at the trade show

No more stacks of cards. No more manual data entry. No more leads lost in a drawer.

What is the true cost of managing your business cards?

Calculate your savings by switching to a smart card: get results in 30 seconds.

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1500
20 collaborateurs

€ HT
En moyenne 30–40 € HT
boîtes
En général 2 à 3 boîtes/an
30 % de gaspillage moyen intégré (changements de poste, adresse, logo)
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📦 Cartes papier — 3 ans
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mises à jour illimitées, à vie
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To learn more, discover our comparison of the best NFC business cards or calculate your true current cost of paper cards.

FAQ

How to quickly scan multiple business cards after a trade show?

Use an OCR tool like ScanMaCarte: take a photo of each card, the AI automatically extracts the information, and generates an exportable digital contact.

How many business cards can you scan for free?

Up to 10 cards for free with ScanMaCarte. For larger volumes (sales teams, large-scale trade shows), a professional solution is available via WEMET.

How to avoid losing leads after a trade show?

The best method is to capture contacts in real-time during theevent, via an NFC-connected business card that syncs directly with your CRM rather than having to sort paper cards afterwards.

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