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Multi-link NFC plates, smart reviews, multi-location statistics... this month, WEMET focused on NFC plates and Google reviews, not to mention the free trial, in-app customization, and the Spanish-language platform. Discover all the latest updates and our tips for getting the most out of them.
Unlike B2C (Business to Consumer), where businesses address end consumers directly, B2B concerns transactions between businesses. In this environment, data collection is especially important for understanding the needs and behaviors of client businesses, as well as for making informed strategic decisions. The data collected may include information about shopping preferences, consumer habits, specific product or service needs, and much more.
Multi-link NFC plates, smart reviews, multi-location statistics... this month, WEMET focused on NFC plates and Google reviews, not to mention the free trial, in-app customization, and the Spanish-language platform. Discover all the latest updates and our tips for getting the most out of them.
Create your 100% digital business card directly from the WEMET app and enjoy a 14-day free trial. The trial provides access to the WeCard Plus plan: digital business card, AI business card scanner, statistics, mobile Wallet customization, CRM integration, full app access, and lead capture form customization.
💡 Pro tip: Use the 14 days to test it in real-world conditions: share your card at your next meetings, scan a few paper cards, and connect your CRM. By the end of the trial, you will know exactly what is useful to you.
Learn more: Digital business card: definition, benefits, and trends
Add widgets and customize the design of your digital profile (light or dark theme, colors, custom background, layout) directly from the WEMET app. Previously, these settings were only available via the web platform: no need to open your computer to adjust your profile anymore.
💡 Pro tip: Start with the theme and colors, then add only one or two widgets. A clean profile is easier to read on mobile than a cluttered one.
Create a custom profile grouping multiple links on a single NFC plate : Google reviews, social media, website, appointment booking, and much more. A pharmacy, for example, can display its hours, a way to send a prescription, its phone number, its website, and a link to leave a review, all in a single scan.
💡 Pro tip: Prioritize your links. Place the one that meets your visitors' #1 need first (hours, appointment booking...) and limit the list to five or six actions to keep it readable.
Track the performance of your plates and cards by location and across your entire network. From a centralized dashboard, analyze total scans, the number of active locations, trends over time (30 days, 3 months, year-to-date, or custom dates), and your location rankings.
💡 Pro tip: Compare your locations against each other rather than just looking at the total. The ranking highlights which locations are seeing growth in scans and which ones need extra support.
Learn more: NFC plates in the restaurant industry: feedback from New School Tacos and Big Smash
With Smart Reviews, your plates now allow you to collect Google reviews and private feedback via a satisfaction form. Customers rate their experience upon scanning, then choose whether to leave a public review or send you a private message. Every customer remains free to post on Google regardless of their rating. This feature can be disabled.
💡 Pro tip: Place the plate where the customer waits or pays for their purchase, while the experience is still fresh. Then, check your private feedback regularly: it’s the best way to fix a friction point before it turns into a public review.
The WEMET platform is now available in Spanish. Your Spanish-speaking teams can manage their cards, contacts, and features in their own language, without needing to use English or French.
💡 Pro tip: If you have employees or a subsidiary in Spain, let them know about the change: anyone can switch the platform to their preferred language in seconds using the language selector.
