Izi Confort: modernizing branch communication with the WeCard

The context

Izi Confort, a brand of the Izi by EDFgroup, specializes in heating and air conditioning installation services across France. It is a field-based business, supported by a network of branches spread throughout the country, where branch managers are on the front line: they meet with clients, coordinate teams, and represent the brand on a daily basis.

With the growth of the network, a need emerged: to modernize communication tools so that all branch managers have a medium that reflects the group's image, and to streamline information sharing between branches.

The solution: equipping branch managers with the WeCard

Izi Confort chose to deploy +60 NFC WeCard business cards to its branch managers.

The goal: to provide everyone with a modern, easy-to-share tool that is consistent with the group's brand image wherever they represent Izi Confort.

"We equipped our branch managers to facilitate information sharing and modernize our communication tools."
‍Anne-Charlotte Claeys - External Communications Manager at Izi by EDF

What this changes in practice

• Instant information sharing between branch managers and their contacts
• A consistent and modernized brand image across the entire branch network
• A networking tool tailored for field-based roles, where every encounter counts
• Internal and external communication aligned with the ambitions of the Izi by EDF group

Why this case study matters

The Izi Confort example shows that modernizing communication tools isn't just for sales or marketing teams: branch managers, who are often closest to the field, are also best positioned to represent a strong brand image. Equipping 60 of them with the WeCard means choosing brand consistency right down to the final link in the network.